The Dos and Don'ts of Setting Funding Goals for Your Game on Kickstarter
Setting funding goals for your game on Kickstarter requires careful consideration to ensure you reach the necessary funds without setting unrealistic expectations. Here are some dos and don'ts to guide you through the process:
Dos:
Calculate Your Budget: Determine the minimum amount of money you need to complete your game. Include costs for development, production, marketing, shipping, and any additional expenses.
Be Transparent: Break down your budget for backers to understand where their contributions are going. Transparency builds trust and encourages support.
Factor in Kickstarter Fees: Remember to account for Kickstarter's fees, which typically include a percentage of the funds raised and payment processing fees.
Consider Stretch Goals: Plan stretch goals to incentivize backers and encourage them to support your project beyond the initial funding goal. These goals should enhance the game without drastically increasing production costs.
Offer Value: Provide enticing rewards for backers at different pledge levels. Exclusive in-game content, physical merchandise, or early access can attract more support.
Promote Realistic Expectations: Set achievable funding goals based on your project's scope and audience reach. Unrealistic goals can deter backers and harm your campaign's credibility.
Don'ts:
Underestimate Costs: Avoid setting funding goals that don't cover your game's development and production expenses. Underestimating costs can lead to financial problems and project delays.
Rely Solely on Kickstarter: While Kickstarter can help you raise funds, don't rely solely on the platform for your game's success. Implement marketing strategies to reach a broader audience and attract more backers.
Ignore Backer Feedback: Listen to feedback from potential backers during the campaign planning phase. Addressing their concerns and preferences can improve your project's appeal and increase support.
Overpromise Rewards: Avoid offering rewards that are difficult or costly to fulfill. Ensure that you can deliver on all promised rewards within a reasonable timeframe.
Set Arbitrary Goals: Don't set funding goals based on arbitrary numbers or wishful thinking. Base your goals on thorough financial planning and realistic project requirements.
Forget to Plan for Contingencies: Prepare for unexpected challenges or additional expenses by including a buffer in your budget. Planning for contingencies can help you navigate unforeseen obstacles during development.
By following these dos and don'ts, you can set funding goals for your game on Kickstarter that are realistic, transparent, and appealing to potential backers.