The Best Publishers for Indie Game Developers Seeking Funding

Indie game development is an exciting but challenging venture. While the freedom to create without corporate oversight is appealing, securing funding can be a significant hurdle. Fortunately, numerous publishers specialize in supporting indie developers by providing funding, marketing, and distribution resources. Here’s a look at some of the best publishers indie developers should consider when seeking financial support for their games.

1. Devolver Digital

Devolver Digital is one of the most well-known indie game publishers, recognized for its support of innovative and unique games. They have published successful titles like Enter the Gungeon, Loop Hero, and Katana ZERO. Devolver typically funds promising projects, providing developers with creative freedom while handling marketing and distribution.

Why Choose Devolver Digital?

• Strong focus on unique and unconventional games

• Proven track record with indie hits

• Hands-off approach, allowing developers creative control

2. Annapurna Interactive

Annapurna Interactive is another highly respected indie game publisher known for supporting artistic and story-driven games. They have backed critically acclaimed titles such as Outer Wilds, What Remains of Edith Finch, and Stray.

Why Choose Annapurna Interactive?

• Focus on narrative-driven and visually stunning games

• Strong marketing and distribution support

• High industry recognition and credibility

3. Raw Fury

Raw Fury is a publisher that prides itself on developer-friendly agreements and a deep passion for indie games. They have published games like Kingdom: Two Crowns, Sable, and Call of the Sea.

Why Choose Raw Fury?

• Flexible funding options with fair revenue splits

• Hands-on support with marketing and production

• Developer-focused mindset, prioritizing creative freedom

4. Team17

Team17 is both a developer and publisher, famous for games like Worms and Overcooked!. They actively seek promising indie games and provide funding, development assistance, and marketing support.

Why Choose Team17?

• Extensive industry experience and resources

• Strong marketing and PR support

• Focus on co-op, strategy, and simulation games

5. Humble Games

Humble Games, part of the Humble Bundle brand, helps indie developers bring their games to a broad audience. They have published games like A Hat in Time, Slay the Spire, and Unpacking.

Why Choose Humble Games?

• Offers funding along with strong distribution channels

• Community-driven approach with a charitable aspect

• Access to Humble Bundle’s massive audience

6. Versus Evil

Versus Evil is known for publishing indie games across various genres, including RPGs, strategy, and adventure games. Titles under their banner include The Banner Saga series and Pillars of Eternity 2: Deadfire.

Why Choose Versus Evil?

• Focus on high-quality indie games across multiple genres

• Provides marketing, PR, and QA support

• Works with both small and mid-sized indie studios

7. No More Robots

No More Robots is a UK-based publisher specializing in data-driven game publishing. They’ve released successful titles like Descenders, Hypnospace Outlaw, and Not Tonight.

Why Choose No More Robots?

• Data-focused approach to game publishing and marketing

• Strong support with community building and player engagement

• Open to experimental and niche game ideas

Choosing the Right Publisher

Selecting the right publisher depends on your game’s genre, vision, and funding requirements. Here are some key factors to consider:

• Creative Freedom – Does the publisher allow you to retain control over your project?

• Funding Model – Do they offer upfront funding, revenue sharing, or milestone-based payments?

• Marketing and PR Support – Will they help promote your game effectively?

• Publishing Experience – Have they successfully launched games similar to yours?

How to Get Funding as an Indie Game Developer

The indie game industry has exploded in recent years, giving rise to some of the most creative and innovative games. However, creating a game as an independent developer often comes with a significant challenge: funding. Without the backing of large studios or publishers, securing financial support can feel daunting. Thankfully, there are numerous ways to fund your game, whether you're at the concept stage or ready for launch. Here's a guide to help you navigate the process.

1. Crowdfunding Platforms

Crowdfunding is one of the most popular ways indie developers secure funding. Platforms like Kickstarter, Indiegogo, and Fig allow you to pitch your game directly to potential players. By offering rewards such as early access, exclusive content, or merchandise, you can incentivize backers to support your project.

Tips for Crowdfunding Success:

• Create a compelling campaign video that highlights your game's concept and uniqueness.

• Set realistic funding goals and provide a clear breakdown of how the money will be used.

• Engage with your audience through regular updates and respond to questions promptly.

2. Grants and Competitions

Many organizations offer grants and run competitions specifically for indie developers. These grants are often aimed at supporting innovation, diversity, or artistic expression in gaming. Some examples include the Epic MegaGrants, Indie Fund, and regional arts councils.

How to Secure a Grant:

• Research grant opportunities in your region or niche.

• Write a strong proposal that outlines your vision, budget, and timeline.

• Demonstrate the potential impact of your game, whether it's artistic, educational, or commercial.

3. Self-Funding and Bootstrapping

Many developers start by using their own savings or working on their game as a side project while maintaining a full-time job. While self-funding requires careful financial planning, it allows you to retain complete creative control over your project.

Considerations for Self-Funding:

• Set a strict budget and stick to it.

• Invest in tools and assets that offer good value for money.

• Be prepared for the possibility of a longer development timeline.

4. Publisher Partnerships

Some publishers specialize in supporting indie games. They provide funding, marketing, and distribution support in exchange for a share of the revenue or intellectual property rights.

Finding the Right Publisher:

• Research publishers that align with your game's genre and target audience.

• Prepare a polished pitch deck that includes gameplay footage, a market analysis, and a clear vision for your game.

• Be prepared to negotiate terms that work for both parties.

5. Early Access and Pre-Sales

Platforms like Steam and Itch.io allow developers to release games in "Early Access" or set up pre-sales. This approach provides a way to generate revenue while continuing development, as well as gather valuable player feedback.

Maximizing Early Access Success:

• Release a stable, playable version of your game.

• Engage with your community to address feedback and improve the game.

• Be transparent about your development timeline and planned features.

6. Venture Capital and Angel Investors

While less common, some indie developers secure funding from venture capitalists or angel investors. These investors typically seek a return on their investment and may require equity or revenue sharing.

Pitching to Investors:

• Prepare a professional business plan with clear financial projections.

• Highlight your game's market potential and unique selling points.

• Be clear about what you're offering in return for their investment.

7. Community and Patreon Support

If you have an established fanbase or community, platforms like Patreon or Ko-fi can provide recurring funding. Supporters can contribute monthly in exchange for behind-the-scenes updates, exclusive content, or other perks.

Building a Supportive Community:

• Share regular updates and engage with your audience on social media.

• Offer meaningful rewards that encourage long-term support.

• Show appreciation for your supporters to maintain loyalty.

Conclusion

Securing funding as an indie game developer requires creativity, persistence, and adaptability. By exploring multiple funding avenues and building a strong community around your game, you can increase your chances of bringing your vision to life. Remember, every successful indie game started with a passionate developer willing to take risks and seek out opportunities. With determination and the right strategy, your game can be the next indie success story.

The Dos and Don'ts of Setting Funding Goals for Your Game on Kickstarter

Setting funding goals for your game on Kickstarter requires careful consideration to ensure you reach the necessary funds without setting unrealistic expectations. Here are some dos and don'ts to guide you through the process:

Dos:

1. Calculate Your Budget: Determine the minimum amount of money you need to complete your game. Include costs for development, production, marketing, shipping, and any additional expenses.

2. Be Transparent: Break down your budget for backers to understand where their contributions are going. Transparency builds trust and encourages support.

3. Factor in Kickstarter Fees: Remember to account for Kickstarter's fees, which typically include a percentage of the funds raised and payment processing fees.

4. Consider Stretch Goals: Plan stretch goals to incentivize backers and encourage them to support your project beyond the initial funding goal. These goals should enhance the game without drastically increasing production costs.

5. Offer Value: Provide enticing rewards for backers at different pledge levels. Exclusive in-game content, physical merchandise, or early access can attract more support.

6. Promote Realistic Expectations: Set achievable funding goals based on your project's scope and audience reach. Unrealistic goals can deter backers and harm your campaign's credibility.

Don'ts:

1. Underestimate Costs: Avoid setting funding goals that don't cover your game's development and production expenses. Underestimating costs can lead to financial problems and project delays.

2. Rely Solely on Kickstarter: While Kickstarter can help you raise funds, don't rely solely on the platform for your game's success. Implement marketing strategies to reach a broader audience and attract more backers.

3. Ignore Backer Feedback: Listen to feedback from potential backers during the campaign planning phase. Addressing their concerns and preferences can improve your project's appeal and increase support.

4. Overpromise Rewards: Avoid offering rewards that are difficult or costly to fulfill. Ensure that you can deliver on all promised rewards within a reasonable timeframe.

5. Set Arbitrary Goals: Don't set funding goals based on arbitrary numbers or wishful thinking. Base your goals on thorough financial planning and realistic project requirements.

6. Forget to Plan for Contingencies: Prepare for unexpected challenges or additional expenses by including a buffer in your budget. Planning for contingencies can help you navigate unforeseen obstacles during development.

By following these dos and don'ts, you can set funding goals for your game on Kickstarter that are realistic, transparent, and appealing to potential backers.